Men’s mental health is a pressing issue in Scotland, with men accounting for around 75% of all suicides—a stark reminder of the challenges many face in silence. In 2023, the National Records of Scotland reported 590 Men took their own lives.

At Clan Kind, we believe men’s mental health is strengthened through unity, openness, and shared purpose. Our mission is to raise funds and awareness for local Scottish mental health charities by creating a brand that’s more than just clothing—it’s a movement. We are a clan united by a commitment to break the silence, encourage connection, and support one another. Together, we’re fostering a culture where men feel empowered to speak up, join the clan, and know they’re never alone.